Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Florina published her new Josephine collection of jewelry today and I had to share it, as I made the dress for these photos (click to see the full post if you want to better see the dress) taken by Andi Popescu of the pretty Romina. Anca Mihalache was responsible for the perfect fall/winter make-up. How amazing are .... read more
Alex Matusciac took these photos last year, but I forgot to post them. I made this navy velvet stretch dress for the photo shoot, very last minute, but I love the glam feeling and atmosphere of the photographs. Makes me crave for some sunshine.
”The Rainbow Dress’ photographed by Vlad Gilcescu, modeled by Davina Sinjorz. The idea and inspiration for this colorful collection came from my painting background – I studied painting all through grade and high school and then I went to the Art University, so you can imagine just how much I enjoy working with color (even .... read more
Theo Manusaride asked her friend Andreea to pose for her in Paris. I loved to be able to take part of the project by making the wedding dress for the photo shoot and Florina made the Josephine headpiece. I custom made it for Andreea, she lives in Paris and she sent over her measurements, meaning we .... read more
A couple of weeks ago me and Florina helped Alex with a photo shoot he planned, I styled it and we used some of the Josephine new jewelry. I made the black and beige lace underwear specially for the photo shoot and we used high heeled pumps from the Jazz store. Both coats are from a .... read more
Photographs – Andi Popescu, model – Adina Ciobanu, jewelry – Josephine, make-up – Anca Mihalache.
For this fall 2010 collection I went all natural – both color&idea-wise- with mostly wool and silk fabrics used and a muted, neutral color palette. Because I love color, I could not help myself and used a bit of a flower printed fabric, an emerald green and a terracotta colored silk fabric. I went for a .... read more
Claudia Marcu contacted me one day because she wanted to take pictures of my dresses and I was, of course, open to collaborating with her, so she cam over with her singer friend Laura (photos above) and I opened the attic above the atelier for them to have a bit of fun taking photographs of .... read more
If you happen to be in Timisoara this Friday, 8PM, then you are cordially invited to have fun, socialize and take a look at our new spring/summer collections at our summer cocktail party; it will be taking place at out atelier. The pretty photograph used for the poster ( ; ) is an ad for .... read more
Flamy took these photographs documenting my work for a school project a while ago (she studies photo-video). I love how they turned out. It is just a usual working day at the atelier, sewing… …fitting dresses… …pattern cutting: They don’t call me a workaholic for nothing. )