Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
A couple of months ago Theo asked me to send her two wedding gowns for a photography workshop. I was excited to make two dresses for her, as I had all the creative freedom I could ask for. So I sketched my ideas to her, she approved and then I had them shipped in less .... read more
Monica photographed beautifully by Theo Manusaride in a silk one shoulder pleated wedding gown that I made for a wedding photography workshop. I always enjoy and appreciate creative freedom, that’s why when I get opportunities like this one, I take them in the blink of an eye. Hope you like the pictures as much as .... read more
We started working on this fall collection right before Christmas last year. After a very long and very busy 2011, I felt the need to really concentrate on a new collection and really make something on a creative whim. I wanted it to be an exercise in the unusual color combination of pink and green, .... read more
Florina published her new Josephine collection of jewelry today and I had to share it, as I made the dress for these photos (click to see the full post if you want to better see the dress) taken by Andi Popescu of the pretty Romina. Anca Mihalache was responsible for the perfect fall/winter make-up. How amazing are .... read more
Alex Matusciac took these photos last year, but I forgot to post them. I made this navy velvet stretch dress for the photo shoot, very last minute, but I love the glam feeling and atmosphere of the photographs. Makes me crave for some sunshine.
”The Rainbow Dress’ photographed by Vlad Gilcescu, modeled by Davina Sinjorz. The idea and inspiration for this colorful collection came from my painting background – I studied painting all through grade and high school and then I went to the Art University, so you can imagine just how much I enjoy working with color (even .... read more
Theo Manusaride asked her friend Andreea to pose for her in Paris. I loved to be able to take part of the project by making the wedding dress for the photo shoot and Florina made the Josephine headpiece. I custom made it for Andreea, she lives in Paris and she sent over her measurements, meaning we .... read more
A couple of weeks ago me and Florina helped Alex with a photo shoot he planned, I styled it and we used some of the Josephine new jewelry. I made the black and beige lace underwear specially for the photo shoot and we used high heeled pumps from the Jazz store. Both coats are from a .... read more
Photographs – Andi Popescu, model – Adina Ciobanu, jewelry – Josephine, make-up – Anca Mihalache.
For this fall 2010 collection I went all natural – both color&idea-wise- with mostly wool and silk fabrics used and a muted, neutral color palette. Because I love color, I could not help myself and used a bit of a flower printed fabric, an emerald green and a terracotta colored silk fabric. I went for a .... read more