Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Monica photographed beautifully by Theo Manusaride in a silk one shoulder pleated wedding gown that I made for a wedding photography workshop. I always enjoy and appreciate creative freedom, that’s why when I get opportunities like this one, I take them in the blink of an eye. Hope you like the pictures as much as .... read more
We started working on this fall collection right before Christmas last year. After a very long and very busy 2011, I felt the need to really concentrate on a new collection and really make something on a creative whim. I wanted it to be an exercise in the unusual color combination of pink and green, .... read more
With more and more of the biggest names in fashion and other consumer goods selling their wares online, it’s about time an often puzzling question was answered – just what are the benefits of online shopping? The first and most obvious benefit of pursuing the online shopping experience is its convenience. What could be better .... read more
Last month I had an idea for the Romanian Visual Survey 2011 project, I wanted to participate, to create something, to say something through my craft and my work. So I thought of this dress, inspired by the Romanian national flag, to be worn in Timisoara, in the most recognizable public places such as the .... read more
Florina published her new Josephine collection of jewelry today and I had to share it, as I made the dress for these photos (click to see the full post if you want to better see the dress) taken by Andi Popescu of the pretty Romina. Anca Mihalache was responsible for the perfect fall/winter make-up. How amazing are .... read more
Alex Matusciac took these photos last year, but I forgot to post them. I made this navy velvet stretch dress for the photo shoot, very last minute, but I love the glam feeling and atmosphere of the photographs. Makes me crave for some sunshine.
”The Rainbow Dress’ photographed by Vlad Gilcescu, modeled by Davina Sinjorz. The idea and inspiration for this colorful collection came from my painting background – I studied painting all through grade and high school and then I went to the Art University, so you can imagine just how much I enjoy working with color (even .... read more
Theo Manusaride asked her friend Andreea to pose for her in Paris. I loved to be able to take part of the project by making the wedding dress for the photo shoot and Florina made the Josephine headpiece. I custom made it for Andreea, she lives in Paris and she sent over her measurements, meaning we .... read more
A couple of weeks ago me and Florina helped Alex with a photo shoot he planned, I styled it and we used some of the Josephine new jewelry. I made the black and beige lace underwear specially for the photo shoot and we used high heeled pumps from the Jazz store. Both coats are from a .... read more
Me and Florina work in the same atelier, in Timisoara, so it’s very easy to have this on going collaboration. She knows exactly what I am thinking about and what I want with every new collection that we create. You can of course order any of the Josephine items and even have them custom made .... read more