Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Iulian is a talented illustrator that I got to know recently. He made two drawings of myself, for my birthday. I wanted to share them with you because I am actually quite excited how they turned out. I have no idea where he gets the patience to draw like this, I personally don’t have it, .... read more
Last month I had an idea for the Romanian Visual Survey 2011 project, I wanted to participate, to create something, to say something through my craft and my work. So I thought of this dress, inspired by the Romanian national flag, to be worn in Timisoara, in the most recognizable public places such as the .... read more
And he came early this year and he got me an amazing present. A seal with my name/logo on it. I am blown away and can not wait to be able to actually write real letters to people, only so that I get to use it. <3 It also matches my fingernails, ha! Flamy cam .... read more
I love to go to markets or second hand stores because of the thrill of finding something amazing for a very low price. I usually don’t care whether I will wear any of the items I find, but from time to time I find actually pretty amazing things like this dress for example. I know how long .... read more
This year for my sister’s birthday we took a trip to Budapest to see Rihanna in concert. Flo is a big fan, we grew up with her music and although I mostly listen to different types of music right now, I enjoyed the show a lot. And I wanted to share a few pics of .... read more
This summer was exhausting. I was so stressed a couple of times, that I thought I would literally explode or go crazy. All the deadlines and details and constant phone-calls and fittings overwhelmed me. One of my seamstresses quit, so I was left working with only one lady who helped me with the sewing part. .... read more
I have been working very hard for the last six months. There were days when I kept on constantly pushing my limits as to how much pressure I can take. While I do have two full-time employees right now and also the help of my sister Flo, some of the orders and deadlines were so .... read more
Today has to be one of the most exciting days ever! I am currently in Bucharest for fittings, staying at the Hello hotel, blogging while I wait for my next appointment. The last couple of weeks, actually months, were hectic. I was crazy busy with the work I did, for all the clients I was .... read more
I felt I needed to give an explanation regarding to why I haven’t posted anything in a while now. The truth is that, a month ago, I planed to hire a second seamstress to work for me and it did not work out well, so I had to (and still have to) work overtime for .... read more
I love this pink summer hat, tried it on and had to share the pic. I would wear it in a very black-leather-with-studs-and-a-funky-twist-kind-of-way, but Florina did not let me get it, because she said it was too over the top. What do you think? Yay or nay? I would accept the challenge of building a .... read more