Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Iulian is a talented illustrator that I got to know recently. He made two drawings of myself, for my birthday. I wanted to share them with you because I am actually quite excited how they turned out. I have no idea where he gets the patience to draw like this, I personally don’t have it, .... read more
A couple of months ago Theo asked me to send her two wedding gowns for a photography workshop. I was excited to make two dresses for her, as I had all the creative freedom I could ask for. So I sketched my ideas to her, she approved and then I had them shipped in less .... read more
Monica photographed beautifully by Theo Manusaride in a silk one shoulder pleated wedding gown that I made for a wedding photography workshop. I always enjoy and appreciate creative freedom, that’s why when I get opportunities like this one, I take them in the blink of an eye. Hope you like the pictures as much as .... read more
Adriana was a client of ours and recently we have been working together a lot. Because I am mostly very sleep deprived, as I work a lot, it’s always great to have a make-up artist around who will always be able to make you look pretty, no matter the circles around your eyes. Regardless to .... read more
We started working on this fall collection right before Christmas last year. After a very long and very busy 2011, I felt the need to really concentrate on a new collection and really make something on a creative whim. I wanted it to be an exercise in the unusual color combination of pink and green, .... read more
With more and more of the biggest names in fashion and other consumer goods selling their wares online, it’s about time an often puzzling question was answered – just what are the benefits of online shopping? The first and most obvious benefit of pursuing the online shopping experience is its convenience. What could be better .... read more
Last month I had an idea for the Romanian Visual Survey 2011 project, I wanted to participate, to create something, to say something through my craft and my work. So I thought of this dress, inspired by the Romanian national flag, to be worn in Timisoara, in the most recognizable public places such as the .... read more
If you follow me on all the social mediums I am using (tumblr, facebook, twitter), then you probably noticed that I posted some pictures with fabrics and looks from the next fall/winter 2012 collection. We are working on it since the beginning of the new year and I am hoping we finish it by the .... read more
Florina published her new Josephine collection of jewelry today and I had to share it, as I made the dress for these photos (click to see the full post if you want to better see the dress) taken by Andi Popescu of the pretty Romina. Anca Mihalache was responsible for the perfect fall/winter make-up. How amazing are .... read more
Alex Matusciac took these photos last year, but I forgot to post them. I made this navy velvet stretch dress for the photo shoot, very last minute, but I love the glam feeling and atmosphere of the photographs. Makes me crave for some sunshine.