Florina (above) and me (below) wearing tulle and silk flower headbands from her latest collection ‘Les Fleurs De Josephine‘. It’s always great to have friends who work in the same industry like you do (fashion in our case) . First of all because you can exchange goods, for example I can wear whatever jewelery I .... read more
The lovely Ioana, from the fashion blog mauVErt, rocking the pink tutu I made for her recently. While I uploaded these photos she sent over, I was listening to this genius live version of Shirley Bassey’s ‘Love Story (Where Do I Begin)’ and it was like a perfect match: could totally imagine Ioana dancing away .... read more
Two classically pretty bridesmaid dresses in fresh, fell-good colors for spring. Recently, I had a few dress-orders for weddings and got to think more about it. You wear them on that special day and afterwards one shoves it in the closet, forgetting about it. I am not talking about the wedding dress, but the bridesmaid .... read more
‘Les fleurs de Josephine‘ by Florina Erimescu. Click to enlarge. ‘Les fleurs de Josephine‘ is Florina Erimescu’s new collection of pretty flowers for pretty mademoiselles, which can be worn both as brooches or on a headband (each one can be ordered either way), made from silky fabrics and tulle attached on a cotton base. The .... read more
I’m happy to invite you all to a special event tomorrow: the launch of Josephine‘s new jewelery collection. Florina Erimescu, Josephine’s designer, chose to have an online launch tomorrow, on 3 blogs simultaneously to present the lovely pieces to you. So stay tuned!
I have not posted pics of my sister Florina in a while now, but you might remember her from about a year ago, when I used to be more of a fash blogger than a fash designer. Yesterday we had a fitting session of the samples I had left at home, and of course she .... read more
Let the tutu-madness begin: two recent tutu skirt orders made from differently colored tulle. They do look adorable, right? By the way, I can make tutu skirts in any color (the fabrics store from where I buy my fabrics have tulle in most colors), so if you want your own, contact me at diana[at]sofashon.com or .... read more
The printing on bills by Adrian Labos exercise continues, this time with a DBD edition: Shilouettes of dresses and of my bangs and eyes on my invoces. Funny, right? Loved it, so I had to post it! Also, read a cute and long interview about me on Tatiana Ernuteanu‘s blog, here. Thanks Tatiana for the .... read more
Arina came over today and told me about my dress being in the March issue of Bolero magazine. I didn’t even know about it, so I was happy when I saw the picture of this purple DBD dress form my spring 2009 collection. ‘Thank you’ to the fab people at Bolero and may I add .... read more
Lovely set of photographs that Jul took of me at the RFB meeting yesterday. I believe I have not looked so genuine and natural in a long time. At least that’s how I see myself in these photographs. PS: the heels are killer, right?