Fashion Lab is the Romanian online clothing store which exclusively carries the Peter Grimm hats and Darimeya dresses, worn by celebs such as Kate Moss or the Sugababes. They offer cute stuff for people who have a bold personality and are not afraid to express it through fab, funky clothing shoes and accessories. A fun .... read more
The Ummagumma store has moved to a new location and I just wanted to let you know about the new address: Intrarea Tudor Stefan nr. 25 (zona Dorobanti), Bucharest. Of course you can find select DBD dresses at Ummagumma, most of them being in a size 38. Starting with the next collection I will make .... read more
RFB banner sponsored by Addvice. Cute. The first Romanian Fashion Bloggers event happened this weekend and it sure looked like fun (see lots of pictures with pretty fashionistas wearing interesting head-pieces here). I could not make it myself to the event, but I am glad my RFB colleagues reported about it so well (read the .... read more
Photo of my face by Andi Popescu. I was live on Radio Guerrilla again two days ago at Andrei Gheorghe and Mihaiu’s radio show. It was actually pretty fun but for the record: no, my parents did not help me invest money in the fashion business. I did it all by myself and am still .... read more
Simina and Bibi will wear their lovely DBD dresses soon enough, at their prom. I was so infatuated with this dress! Loved it and I actually felt like Blair from Gossip Girl while trying it on to see the fit. It is so great that I wear a medium size and most of my young .... read more
StudentFest is one of the biggest student art festivals in Europe and is now at its 18th anniversary. It takes place in Timisoara, Romania, and even though this year the layout is a bit different, as it only lasts three days, there is still a lot to see and experience at the event. It starts .... read more
Listen to me on Radio Guerrilla here: [audio:http://www.sofashon.com/video/Guerrilla_de_Dimineata_5_mai_8851_a-02.mp3] Yesterday morning I was live at the super funny morning show at Radio Guerrilla, hosted by Mihai Dobrovolschi and Vlad Craioveanu. They both are actually beyond funny, so no wonder I could not stop laughing the whole time I was talking. I was talking about myself, my .... read more
Gabriela Maria Vlad, the organizer of the MGB fashion event in a green DBD tutu skirt sent me the most artistic photo ever. Really, this could be a Jurgen Teller for DBD campaign, right? Am absolutely loving the Polaroids she sent and could not wait to post them. *love* Coca Zaboloteanu, super funny shoe designer .... read more
Black and white printed dresses with attached purple, silk textile belt at the waist. Flower brooch “Les fleurs de Josephine. Detailed look: they are different at the bust. DBD black and red tulle dress with V straps. Purple DBD dress with vertical pleats and zipper at the front. Attached metallic flower at the bust. Florina .... read more
These are some snapshots that I took a couple of weeks ago for a project. This is where I work and because I work most of the time (literally) this is where I live. It is usually messier than what you can see in the pictures, with huge amounts of tiny threads on the carpet .... read more