Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
There is a new sweet shop in town called Prospero ‘Delicii’ right across the Boavista hotel in Timisoara. Me and Florina usually stop by to get coffee when running our daily errands, but there are those times when we can’t resist them temptations like the one pictured below. Delish. Oh, when enjoying sweet things one .... read more
Black silk dress with a pleated bust and black tulle underneath. Patricia chose it from the Resort collection with a few alterations and different waistbands. Love it! Such pretty handmade details, right? My sister started working with me for a week now and even if she has a lot more to learn, she started with .... read more
Lovely photo shoot organized and styled by Claudiu and Ioana from mauVErt, featuring a lot of tutu skirts that I made a while ago. Personally, I am a bit exhausted from making so many of them and I started to hate working with tulle, but the photos do look good. They make me want to .... read more
A couple of weeks ago I was invited as a guest at the TVT89′s morning TV show called ‘Buna Dimineata’ and you can see the footage below. Adi, the host of the morning show, was very nice and curious about my work as a fashion designer and how I got to do what I do .... read more
The most popular silk spray-painted dress that I made until now. The sewed details at the bust are handmade which means the other dresses that I make are similar but not exactly the same. Ionela tried on several dresses and ended up getting the black and blue gown pictured on the left. Diana wanted a .... read more
Marilena from the TVT89 tv show called ‘Viata In Roz’ and her crew were present at the photo shoot (at Andi‘s studio) we did a couple of weeks ago for the Resort 2010 collection presentation. Enjoy the footage above!
Thank you Andi.
Josephine jewelry for my Resort collection. Love turquoise for the summer. Looks so fresh, no? My favorite two prints for this summer and variations below. This is how the worktable looked before we left for Valiug for the presentation. Painted letters that we’ll apply on the door of the workplace and spray painted attachable flowers. .... read more
This month Tabu magazine organized a blogging event where Romanian fashion bloggers got an exclusive preview of both covers, one featuring Alexandra Sandor dresses as Galliano and one dresses as Lagerfeld. My favorite was the Galliano cover just because I love him and his work more than Lagerfeld’s. So it really is a subjective opinion, .... read more
Me and my Pepsi banner, wearing a turquoise Josephine necklace. The finale of the presentation (left) and a view from where it took place. It actually hurts to see that amazing view right now, as I would have loved to spend more time there. I had only one vacation day this year, the Sunday right .... read more