Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Me and Florina work in the same atelier, in Timisoara, so it’s very easy to have this on going collaboration. She knows exactly what I am thinking about and what I want with every new collection that we create. You can of course order any of the Josephine items and even have them custom made .... read more
Photographs – Andi Popescu, model – Adina Ciobanu, jewelry – Josephine, make-up – Anca Mihalache.
A couple of weeks ago I was invited by TVR Timisoara to present my new fall collection at a morning show called ‘Regional Cafe’ and Adriana was kind enough to wake up early in the morning and take care of my face. It was very early in the morning, so I believe she made me .... read more
The day after tomorrow starts the Romanian Fashion Bloggers event called ‘Creezi Sau Donezi’ where you can go and buy stuff from Romanian designers with all proceedings going to charity, or you can have fun creating Christmas tree decorations and hand-made jewelry to be sold at the event. Unfortunately I cannot go to Bucharest on this .... read more
You can find select DB items, both samples from the collections and special items created from fabrics I love (but which are edited out when we organize new collections) in the Pinkat Concept Store in Galati. I am in a very good company with most of Romania’s young/new designers. Do read their cute new blog and .... read more
This summer was exhausting. I was so stressed a couple of times, that I thought I would literally explode or go crazy. All the deadlines and details and constant phone-calls and fittings overwhelmed me. One of my seamstresses quit, so I was left working with only one lady who helped me with the sewing part. .... read more
Andi sent over the look book for the new collection, fall/winter 2011 and I am very excited to finally post it online. I first started thinking about this collection at the beginning of the year, when activity is slow for everybody and there is enough time for me to focus on new work. Right after .... read more
I have been working very hard for the last six months. There were days when I kept on constantly pushing my limits as to how much pressure I can take. While I do have two full-time employees right now and also the help of my sister Flo, some of the orders and deadlines were so .... read more
Today has to be one of the most exciting days ever! I am currently in Bucharest for fittings, staying at the Hello hotel, blogging while I wait for my next appointment. The last couple of weeks, actually months, were hectic. I was crazy busy with the work I did, for all the clients I was .... read more
I felt I needed to give an explanation regarding to why I haven’t posted anything in a while now. The truth is that, a month ago, I planed to hire a second seamstress to work for me and it did not work out well, so I had to (and still have to) work overtime for .... read more