Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
”The Rainbow Dress’ photographed by Vlad Gilcescu, modeled by Davina Sinjorz. The idea and inspiration for this colorful collection came from my painting background – I studied painting all through grade and high school and then I went to the Art University, so you can imagine just how much I enjoy working with color (even .... read more
I wanted to use this opportunity to show you two types of make-up that Adriana used, to get me ready for two TV appearances onTVR Timisoara. The first one is a more natural looking bronze eye-shadow, while the second make-up is a bit more glam and lady-like. I love them both and considering that for the second .... read more
And he came early this year and he got me an amazing present. A seal with my name/logo on it. I am blown away and can not wait to be able to actually write real letters to people, only so that I get to use it. <3 It also matches my fingernails, ha! Flamy cam .... read more
Theo Manusaride asked her friend Andreea to pose for her in Paris. I loved to be able to take part of the project by making the wedding dress for the photo shoot and Florina made the Josephine headpiece. I custom made it for Andreea, she lives in Paris and she sent over her measurements, meaning we .... read more
I love to go to markets or second hand stores because of the thrill of finding something amazing for a very low price. I usually don’t care whether I will wear any of the items I find, but from time to time I find actually pretty amazing things like this dress for example. I know how long .... read more
A couple of weeks ago me and Florina helped Alex with a photo shoot he planned, I styled it and we used some of the Josephine new jewelry. I made the black and beige lace underwear specially for the photo shoot and we used high heeled pumps from the Jazz store. Both coats are from a .... read more
This year for my sister’s birthday we took a trip to Budapest to see Rihanna in concert. Flo is a big fan, we grew up with her music and although I mostly listen to different types of music right now, I enjoyed the show a lot. And I wanted to share a few pics of .... read more
Me and Florina work in the same atelier, in Timisoara, so it’s very easy to have this on going collaboration. She knows exactly what I am thinking about and what I want with every new collection that we create. You can of course order any of the Josephine items and even have them custom made .... read more
Photographs – Andi Popescu, model – Adina Ciobanu, jewelry – Josephine, make-up – Anca Mihalache.
A couple of weeks ago I was invited by TVR Timisoara to present my new fall collection at a morning show called ‘Regional Cafe’ and Adriana was kind enough to wake up early in the morning and take care of my face. It was very early in the morning, so I believe she made me .... read more