Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
…it is winter and I’d totally wear those gloves and because …it is Tuesday morning and I’m back to work. I do walk again normally, even if every step hurts a lot. Tomorrow we’ll send a lot of dresses to the different stored I am working with, and of course I’ll get back to you .... read more
A tiny sneak peek preview from the sketches that I drew for the INSPIRED by: SCULPTURE collection. I still have to post the first ideas and how they evolved into the final sketches, the fabric swatches, technical details and accessories for this collection. AND of course I will actually make all the designs into real .... read more
A great photography exhibit by Radu Grindei about Romania, tomorrow at 6:30 PM at ‘Clubul Taranului’ in Bucharest. Andi helped organizing it and if you go you’ll see him there. I wish I could go, anywhere for that matter, but I am still in bed. I got one more week to go and hopefully my .... read more
Gray knit wrap sweater. Available in a wide range of colors. For more info contact diana[at]sofashon.com I am living in such a swater right now. Very confy.
I did not use polyvore in a while now, but I remember I used to create different looks online just for the fun of it. I am sure fashion bloggers can relate. So, when Miniprix gave us the opportunity to do just that: create different looks with clothes that they have in their eShop, I .... read more
The first thought that popped into my head a month ago, after I had the terrible accident where I broke my foot, was ‘How Will I WORK Now’? And my instinct was right: I was not allowed to. The doctor suggested bed rest. So I decided that I have to make the best of it, .... read more
View of a sunset from my bedroom. View of autumnal Timisoara from our atelier. While I stay in bed all day and sketch, I do think about how it will be like going back to work. First of all, I hope I will be able to walk again really soon. I am a bit scared .... read more
Black winter wool wrap made for Elena, pictured here with a purple waistband. A couple of black casual coats; you can get most of the winter jackets, wraps and coats that I posted recently, from the Newelle store located on 61 Mamaia Bd., in Constanta or order them by sending me an email at diana[at]sofashon.com. .... read more
Paula in her long black&white silk dress; Flo and Roro in two cobalt dresses before going out last weekend. They did not talk before choosing the outfits so it was really funny when they met and saw how similar they were dressed. Of course I made and modified both dresses. Claudia in a salmon pink .... read more
(click to enlarge) I am happy to be featured in an article from the latest issue of ‘Dialog Textil‘ about Romanian designers and how everybody deals with the stressful economic crisis. I am actually pretty honored to be called for interviews by journalists who work at such important magazines for the industry that I am also working in, such .... read more