Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Black winter wool wrap made for Elena, pictured here with a purple waistband. A couple of black casual coats; you can get most of the winter jackets, wraps and coats that I posted recently, from the Newelle store located on 61 Mamaia Bd., in Constanta or order them by sending me an email at diana[at]sofashon.com. .... read more
Paula in her long black&white silk dress; Flo and Roro in two cobalt dresses before going out last weekend. They did not talk before choosing the outfits so it was really funny when they met and saw how similar they were dressed. Of course I made and modified both dresses. Claudia in a salmon pink .... read more
(click to enlarge) I am happy to be featured in an article from the latest issue of ‘Dialog Textil‘ about Romanian designers and how everybody deals with the stressful economic crisis. I am actually pretty honored to be called for interviews by journalists who work at such important magazines for the industry that I am also working in, such .... read more
Checkered print light blue wool jacket with silk peach ruffle and military buttons. 250 Lei-60 EUR. Available in similar prints. For orders contact me at diana[at]sofashon.com. Cream pattern wool jacket with a pleated silk neck and a black closing at the front. 300 lei – 70 EUR. Purple wool wrap with black embroidery closing at .... read more
Adriana is the lovely brains behind the Rosa Clara store in Romania. This summer she invited me to the store and I got the chance to look at all those amazing wedding gowns up-close and admire all the craftsmanship details. I made this cream silk spray painted dress for her to wear for this shoot: .... read more
Andreea is the winner of a Cosmopolitan online contest and she got to be their online cover girl this month. I was very excited when the people over at Cosmo asked me to send them a couple of dresses for her to wear at the photo shoot. The chosen dress was this colorful little cocktail .... read more
Andi Popescu – Photo Shooting for TVT89′s show ‘Viata In Roz”, hosted by Marilena; model: Flavia Dani, wearing a dress that I made and a Josephine bracelet. Next time I promise to be there too. Hopefully wearing high heels.
Because the year ends soon, I decided to have a sale with all the dresses from past collection that I have left at the atelier. All the dresses pictured below are on sale, 55% off, with the new price in the range on 180 Ron – 200 Ron, that’s about 40 – 45 Euro. If .... read more
Staying in bed must have it’s perks, right? Besides the fact that I am done getting sleep for the next couple of years, I also sketch a lot and I’m thinking of starting to paint again. I also updated my CV and organized all my press appearances, however the address book is still waiting. I .... read more
Most people know by now that I had a tiny accident a week ago and that now I have to stay in bed for a month with my foot looking like this: It was night and I wasn’t careful because I was arguing with someone on the phone while looking for the street name and .... read more