Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Me and Florina are planing a ‘work-space upgrade’ at our atelier for this spring and we started making lists of all the furniture we still need. We started small, of course, with a huge vintage lamp that we got from a local store here in Timisoara. Will not say more until everything falls into place. .... read more
Butter cream colored coat with pleats at waist and silk golden spray painted flower brooch at the collar and separate waistband. Made for Octavia. I can actually make this specific coat in any color, so if you are interested just contact me (diana[at]sofashon.com). Pink and black wool coat made for Anca. Can be worn on .... read more
Cobalt blue silk dress with a black ruffle and spray painted details. Cobalt blue silk dress with a pleated cowl neck. Metallic pink coat; pleated spray painted silk skirt. Silk layered dark gray skirt. Dark gray newspaper printed dress with golden metallic chain details at the bust; purple painted dress with attached flowers at the .... read more
We are one step closer to a perfect atelier: me and Florina ordered a new espresso machine for Christmas, it arrived yesterday in a huge package and since then we are pleased to be drinking great coffee. Hopefully this year we’ll get to work in the prettiest and most amazing workspace ever. Keep your fingers .... read more
The atmosphere from my exhibition, at the Art University in Timisoara, Romania. Of course I had to sew details at one of the dresses while the model was wearing it. Actually the zipper also broke right before the show and I had to replace it. I did it in about 5 minutes and I have no idea how .... read more
The ‘Drawings, Sculpture, Fashion’ event was a big success. Above are the models Roxana Lupescu and Jasmina Marcov in the first two sample dresses that I made from the fall 2010 collection sketches. More details about the collection here. Speaking at the opening of the exhibition wearing a cobalt blue silk huge turtleneck top/dress that .... read more
Florina gave me this book as a Christmas present this year (I gave her a metallic handbag). She noticed me wanting it one day in the book store, a couple of weeks ago and remembered. I actually want to paint myself so badly. I feel this need for a while now, but never find the .... read more
I really want to create a complex and big client data base this year and work on keeping in touch with all my great, fab clients, readers, friends. That’s why from now on, whenever I will get an order, I will ask for personal information, such as your birth date, so I can send you a .... read more
I am getting really good at making lists, so here are all my press appearances & important events in the year that was 2009 (with links to the detailed posts in my archive). It was indeed my busiest year to date. 01. in the ‘Adevarul de Seara‘ newspaper, on the TVT89 ‘Life In Pink’ TV .... read more
Ioana Ciurlea from Analog TV came over last week at the atelier to ask me about what to wear for the New Year’s Eve party if you don’t have enough funding to get a new outfit. So, I just showed her how to easily make herself a new basic black top/dress and how to accessorize .... read more