Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Mari wearing a red one shoulder gown, me in a black cotton one shoulder dress and cardigan, Florina in a cotton black lace dress and cardigan, Rebeca in a turquoise embroidery silk dress, Paula in a navy silk gown and Alexandra in a Grecian inspired grey and mint silk dress with embroidery at the waist. Last .... read more
I am glad to finally and officially let you know that a selection of my dresses are available at the ‘My Second Floor Boutique‘ in Kuwait. Am so happy and glad about this collaboration, it’s amazing when I think about the fact that my dresses are available so far away from Romania. It was certainly .... read more
Jasmina is a lovely girl I met through a friend, she helped me out when I most needed it, at the fash expo I had this year, by modeling for me. She is tall and gorgeous and an amazing person, so I was very excited when she told me to make her an engagement dress. .... read more
Navy silk gown made for Paula, she wore it this weekend at her daughter’s christening. Me and Florina were also invited, so I can not wait to get pics from the event and post them. This yellow silk dress was also made for Paula. She wore this dress at the Church. Light pink pleated chiffon .... read more
In Romania Libera thanks to Alexandra Jeles and in Ideal Mariaj thanks to Roxana Radu. I appreciate the unconditional support. The second dress was actually made for Bianca, she wore it at her wedding reception and looked gorgeous while doing so: Of course I also worked today, but had to get out of the atelier .... read more
I still have a lot of work to do, lots of prom an wedding dresses to cut, sew and finish and I love it! I get to learn so much about the practical work that needs to be done in fashion; you learn a lot when you experience work with different kinds of fabrics and .... read more
Yellow silk pleated dress with voluminous sleeves, custom made for Ioana. Red cotton gauze one shoulder pleated dress, made for Oana; lavender dress with pleats at the bust, made for Beatrice. Custom made Josephine necklaces. Cotton silk grecian-inspired, dusty-pink one shoulder dress, custom made for Andreea. And detachable bows to match and be worn wherever .... read more
For a while now, you can find selected items of my work also in the online store Spot Gallery. Casual & comfortable knitted wrap jackets and a couple of spray painted lace dresses. Can not wait to send them more. Have fun shopping!
First of all: I am hiring! So, if you know seamstresses located in Timisoara looking for a full time job, let me know. Or better, tell them to send their CV at diana[at]sofashon.com. If I will not find somebody to help me soon I will go c r a z y soon. Golden spray painted tutu .... read more
I love the weather right now. It feels like spring. It surely looks like it every morning that I come to work and see the rays of sunshine coming through our atelier windows. We also have lots of flowers around right now which we love. The flats with flowers are my feet, the other ones are Florina’s. .... read more