Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
From now on you will be able to get my work also from the Atelier Aiurea store in Bucharest. I am posting below a few of the items I sent over recently (14 items including the ones pictured here). The address of the store is Str. Covaci nr. 19 (colt cu Str Sepcari), Bucharest, Romania. .... read more
Alexandra in her custom made strapless beige lace dark grey ruffle dress. Oana in her custom made black stretch-silk one shoulder gown. Diana in her signature blue degrade dress, second version. Leontina in her lilac short draped dress and her emerald backless gown below: Leontina wore both dresses at her friends’ wedding where she was .... read more
Claudia Marcu contacted me one day because she wanted to take pictures of my dresses and I was, of course, open to collaborating with her, so she cam over with her singer friend Laura (photos above) and I opened the attic above the atelier for them to have a bit of fun taking photographs of .... read more
A lot of people told me recently to get all my collections/work in one place, for a better browsing. I used to have a gallery where you could view all my work, but since we had some problems with the website server that gallery does not work anymore, therefor I decided to make a new .... read more
Alexandra wearing a beige silk chiffon dress with buttons at the cleavage and a halter neck strap with a ruffle detail at the back. Maria in her pistachio colored pleated bust gown. How amazing does this color look on her? Love love love! Elena in a turquoise and navy printed chiffon gown with a navy braided waistband. .... read more
Diana and I studied at the same German high school, she was one year older than me, so we knew each other for a while but I did not really expect her to want me to make her the wedding dress. I was so happy when she contacted me, mostly because she knew what she wanted and .... read more
Eliza and Adi celebrated their engagement with a party a couple of weeks ago and I was happy to be the one to custom make her engagement dress. She knew exactly what she wanted, came to our atelier for the fitting – you might remember her because I posted this photo from the fitting earlier .... read more
Ines is a good friend of my mother’s from Germany, it was her birthday a while ago and my mom wanted me to make her a dress, so I did. I had only approximative measurements and because of the distance & surprise factor, I did not fit the dress on her, so I just made it and .... read more
I made this small collection of dresses a couple of months ago. It is inspired from the traditional Dara’as, exclusively designed and produced for the My Second Floor Boutique in Kuwait for Ramadan. I love how they turned out and I can not wait to think about the collection that I’ll make for next year. .... read more
Paula’s one shoulder draped wedding dress is made from ivory silk fabric with braided details. When deciding on the shape of the gown we started from a lavender dress that I made a while ago and changed it to be more elegant. She wears earrings and a headpiece made by Josephine and looks amazing! Soooo .... read more