Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Oana was a model in my presentation this summer at Valiug and I was very happy to get to make her a lovely dress for a special day. Here she is at the fitting for her ivory silk pleated bust – ruffle bottom mermaid engagement dress. This dusty pink wool pleated coat was initially in .... read more
It was so much fun wondering through the archive of dresses that I made in the almost three years since I started working in fashion. There are lots of memories, lots of colors, shapes and styles. What’s great is that I can easily find something to style these selected pieces of jewelry with. The Franklin .... read more
Beige fur and grey wool double-sided wrap coat with metallic closing, custom made for Andreea. Black and beige double-sided wool wrap coat made for Simona and a burgundy and black double-sided wool wrap jacket made for Laura. Here are at least 4 ways to wear a wrap coat/jacket with the separate waistband included. Beige/light pinkish .... read more
I made all these casual shift dresses for Paula to wear this fall/winter season. I chose either jersey or a more thicker fabric, in lots of different colors, to be more appropriate for colder weather. I styled them here with the only waistbands I had around, but they can be worn, of course, with any .... read more
Besides all the work with the pattern cutting and sewing, fittings, clients and the new collection, it is so much fun to do a styling post about how I’d style and wear a few of the dresses that I recently made with different pieces of jewelry. I was looking around online and checked out ShopNBC. .... read more
Flo in an emerald green jersey sweater and a beige fur vest; beige/grey silk pleated bustier dress for Alexandra. One shoulder beige chiffon silk draped dress with ruffles on the side custom made for Adela; the waistbands are separate. Black embroidery silk gown with a thigh-high slit and skin colored silk lining at the waist. .... read more
I finally got to post the pictures from Octavia’s engagement. She is wearing a silk ivory pleated dress that has a purple waistband and a beige shantung jacket on top. It’s funny that I am actually doing it today because it’s also her wedding day. They are probably celebrating as I type and I hope .... read more
Alexandra sent over a couple of pics with her wearing her custom made low-cut back ruffle silk beige gown. Love her!!! Looks so pretty with the golden cuff! Octavia’s engagement dress is ivory pleated silk with a purple waistband. I also made her a beige silk cropped jacket to wear with the dress, as it’s .... read more
From now on you will be able to get my work also from the Atelier Aiurea store in Bucharest. I am posting below a few of the items I sent over recently (14 items including the ones pictured here). The address of the store is Str. Covaci nr. 19 (colt cu Str Sepcari), Bucharest, Romania. .... read more
Alexandra in her custom made strapless beige lace dark grey ruffle dress. Oana in her custom made black stretch-silk one shoulder gown. Diana in her signature blue degrade dress, second version. Leontina in her lilac short draped dress and her emerald backless gown below: Leontina wore both dresses at her friends’ wedding where she was .... read more