Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
We started working on this fall collection right before Christmas last year. After a very long and very busy 2011, I felt the need to really concentrate on a new collection and really make something on a creative whim. I wanted it to be an exercise in the unusual color combination of pink and green, .... read more
Last month I had an idea for the Romanian Visual Survey 2011 project, I wanted to participate, to create something, to say something through my craft and my work. So I thought of this dress, inspired by the Romanian national flag, to be worn in Timisoara, in the most recognizable public places such as the .... read more
”The Rainbow Dress’ photographed by Vlad Gilcescu, modeled by Davina Sinjorz. The idea and inspiration for this colorful collection came from my painting background – I studied painting all through grade and high school and then I went to the Art University, so you can imagine just how much I enjoy working with color (even .... read more
Theo Manusaride asked her friend Andreea to pose for her in Paris. I loved to be able to take part of the project by making the wedding dress for the photo shoot and Florina made the Josephine headpiece. I custom made it for Andreea, she lives in Paris and she sent over her measurements, meaning we .... read more
Photographs – Andi Popescu, model – Adina Ciobanu, jewelry – Josephine, make-up – Anca Mihalache.
For this fall 2010 collection I went all natural – both color&idea-wise- with mostly wool and silk fabrics used and a muted, neutral color palette. Because I love color, I could not help myself and used a bit of a flower printed fabric, an emerald green and a terracotta colored silk fabric. I went for a .... read more
Paula came over yesterday for a quick dress fitting for the photo-shoot tomorrow. She will not pose for the look-book photographs, but I like to fit dresses on her because she wears a 38 size, most of the dresses that I send to stores are being made in a 38/40 (medium) size. I’d love to .... read more
Me, Florina, Andi, Soso, Bebe and the two models, Flavia and Miru went on location, somewhere outside TImisoara, for a photo shoot yesterday. It was extremely cold and a lot of mud around, but we managed to get some good photographs with the girls wearing the coats that I made last week and headpieces from .... read more
Marilena from the TVT89 tv show called ‘Viata In Roz’ and her crew were present at the photo shoot (at Andi‘s studio) we did a couple of weeks ago for the Resort 2010 collection presentation. Enjoy the footage above!
The ‘How I make a dress’ spread from the Ideal Mariaj issue no.22, out now! Model: Roxana Lupescu, photography: Alex Hreniuc. Let me tell you that Roxana did not complain a bit about the needles she felt, accidentally, of course! The New Year really seems to have started on a very positive, press-friendly note for .... read more