Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
I am getting really good at making lists, so here are all my press appearances & important events in the year that was 2009 (with links to the detailed posts in my archive). It was indeed my busiest year to date. 01. in the ‘Adevarul de Seara‘ newspaper, on the TVT89 ‘Life In Pink’ TV .... read more
Because it’s all about good bad love hate in this world, no? Photographer: Andi Popescu; Models: Flavia & Miru; Assistants & Making Of: Bebe & Soso; Make-Up & Hair: Sergiu Bechian; Clothing: Diana Bobar; Accessories: Josephine. Edit: only 4 of the first shots above are ‘approved’ by the photographer, but I posted more of them .... read more
Me, Florina, Andi, Soso, Bebe and the two models, Flavia and Miru went on location, somewhere outside TImisoara, for a photo shoot yesterday. It was extremely cold and a lot of mud around, but we managed to get some good photographs with the girls wearing the coats that I made last week and headpieces from .... read more
Andi Popescu – Photo Shooting for TVT89′s show ‘Viata In Roz”, hosted by Marilena; model: Flavia Dani, wearing a dress that I made and a Josephine bracelet. Next time I promise to be there too. Hopefully wearing high heels.
This was a photo shoot organized in Timisoara, for the TVT89 TV show called ‘Viata In Roz’ presented by Marilena Surdu. Can’t wait to get the video footage to share it. Photo shoots are always fun! Unfortunately I could not make it because of deadlines that day, but I am liking the results. Dress and .... read more
Lovely photo shoot organized and styled by Claudiu and Ioana from mauVErt, featuring a lot of tutu skirts that I made a while ago. Personally, I am a bit exhausted from making so many of them and I started to hate working with tulle, but the photos do look good. They make me want to .... read more
While accidentally browsing the Ummagumma store s blog I saw this fashion spread from the December 2008 issue of Playboy Romania and realized it features mainly my DBD dresses. You have no idea how surprised I was and how excited it was to see it, to see my dresses in Playboy, even if after such .... read more
The ‘How I make a dress’ spread from the Ideal Mariaj issue no.22, out now! Model: Roxana Lupescu, photography: Alex Hreniuc. Let me tell you that Roxana did not complain a bit about the needles she felt, accidentally, of course! The New Year really seems to have started on a very positive, press-friendly note for .... read more
Inspiration sources. Viewing pleasure. Likes. Parts of me, of who I want to be. Mood board…take this post as you will. Just wanted to share! [sources: thefashionspot.com, chantal thomass, scan from Chanel book, netaporter.com]
The December issue of Bolero magazine is out and I am so glad to see two of my dresses in the main fashion spread called ‘Girls Just Wanna Have Fun’. Big ‘Thank You’ to Ailin Ibraim and Andreea Jivcovici, as they did a fab job with the styling. All I wanna do now is party! .... read more