Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Monika’s grey and black printed pleated cotton dress with a detachable bow at the waist and below her dark purple wool ruffle coat. Paula at the fitting for her beige ruffle coat and black/navy double sided big collar wrap coat. I made these three dresses for Oana: a purple and white brush-stroke printed silk dress .... read more
Oana was a model in my presentation this summer at Valiug and I was very happy to get to make her a lovely dress for a special day. Here she is at the fitting for her ivory silk pleated bust – ruffle bottom mermaid engagement dress. This dusty pink wool pleated coat was initially in .... read more
It was so much fun wondering through the archive of dresses that I made in the almost three years since I started working in fashion. There are lots of memories, lots of colors, shapes and styles. What’s great is that I can easily find something to style these selected pieces of jewelry with. The Franklin .... read more
This Saturday we are having the shooting for the new collection for this fall, so expect lots of wool coats and beige cream colors. I am still working with Andi, of course, for the photography, with Florina – Josephine for the jewelry, with Anca Buzea for the make-up, Jenczi for the hair, so the team .... read more
Beige fur and grey wool double-sided wrap coat with metallic closing, custom made for Andreea. Black and beige double-sided wool wrap coat made for Simona and a burgundy and black double-sided wool wrap jacket made for Laura. Here are at least 4 ways to wear a wrap coat/jacket with the separate waistband included. Beige/light pinkish .... read more
I made all these casual shift dresses for Paula to wear this fall/winter season. I chose either jersey or a more thicker fabric, in lots of different colors, to be more appropriate for colder weather. I styled them here with the only waistbands I had around, but they can be worn, of course, with any .... read more
Alexandra sent over a couple of pics with her wearing her custom made low-cut back ruffle silk beige gown. Love her!!! Looks so pretty with the golden cuff! Octavia’s engagement dress is ivory pleated silk with a purple waistband. I also made her a beige silk cropped jacket to wear with the dress, as it’s .... read more
From now on you will be able to get my work also from the Atelier Aiurea store in Bucharest. I am posting below a few of the items I sent over recently (14 items including the ones pictured here). The address of the store is Str. Covaci nr. 19 (colt cu Str Sepcari), Bucharest, Romania. .... read more
Claudia Marcu contacted me one day because she wanted to take pictures of my dresses and I was, of course, open to collaborating with her, so she cam over with her singer friend Laura (photos above) and I opened the attic above the atelier for them to have a bit of fun taking photographs of .... read more
A lot of people told me recently to get all my collections/work in one place, for a better browsing. I used to have a gallery where you could view all my work, but since we had some problems with the website server that gallery does not work anymore, therefor I decided to make a new .... read more