Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
A tiny sneak peek preview from the sketches that I drew for the INSPIRED by: SCULPTURE collection. I still have to post the first ideas and how they evolved into the final sketches, the fabric swatches, technical details and accessories for this collection. AND of course I will actually make all the designs into real .... read more
Gray knit wrap sweater. Available in a wide range of colors. For more info contact diana[at]sofashon.com I am living in such a swater right now. Very confy.
The first thought that popped into my head a month ago, after I had the terrible accident where I broke my foot, was ‘How Will I WORK Now’? And my instinct was right: I was not allowed to. The doctor suggested bed rest. So I decided that I have to make the best of it, .... read more
Black winter wool wrap made for Elena, pictured here with a purple waistband. A couple of black casual coats; you can get most of the winter jackets, wraps and coats that I posted recently, from the Newelle store located on 61 Mamaia Bd., in Constanta or order them by sending me an email at diana[at]sofashon.com. .... read more
Paula in her long black&white silk dress; Flo and Roro in two cobalt dresses before going out last weekend. They did not talk before choosing the outfits so it was really funny when they met and saw how similar they were dressed. Of course I made and modified both dresses. Claudia in a salmon pink .... read more
Checkered print light blue wool jacket with silk peach ruffle and military buttons. 250 Lei-60 EUR. Available in similar prints. For orders contact me at diana[at]sofashon.com. Cream pattern wool jacket with a pleated silk neck and a black closing at the front. 300 lei – 70 EUR. Purple wool wrap with black embroidery closing at .... read more
Adriana is the lovely brains behind the Rosa Clara store in Romania. This summer she invited me to the store and I got the chance to look at all those amazing wedding gowns up-close and admire all the craftsmanship details. I made this cream silk spray painted dress for her to wear for this shoot: .... read more
Andi Popescu – Photo Shooting for TVT89′s show ‘Viata In Roz”, hosted by Marilena; model: Flavia Dani, wearing a dress that I made and a Josephine bracelet. Next time I promise to be there too. Hopefully wearing high heels.
Because the year ends soon, I decided to have a sale with all the dresses from past collection that I have left at the atelier. All the dresses pictured below are on sale, 55% off, with the new price in the range on 180 Ron – 200 Ron, that’s about 40 – 45 Euro. If .... read more
Staying in bed must have it’s perks, right? Besides the fact that I am done getting sleep for the next couple of years, I also sketch a lot and I’m thinking of starting to paint again. I also updated my CV and organized all my press appearances, however the address book is still waiting. I .... read more