Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Andra, Doriana and Oana at their prom, wearing dresses that I custom made for them – that means we worked together to create them. Whenever a client has an idea about the dress that she wants to wear, we develop it together. I love that it’s teamwork, so that in the end it is the best version .... read more
The blogger part of me took this pic, a couple of days ago, it was evening and I was extremely tired. Whoever said it was easy to make dresses, lied. Red silk corset bubble dress made for Evelina. Pleated red asymmetric dress made for Cristina. Red corset tulle dress made for Dana. She and Cristina were .... read more
Mari wearing a red one shoulder gown, me in a black cotton one shoulder dress and cardigan, Florina in a cotton black lace dress and cardigan, Rebeca in a turquoise embroidery silk dress, Paula in a navy silk gown and Alexandra in a Grecian inspired grey and mint silk dress with embroidery at the waist. Last .... read more
I am glad to finally and officially let you know that a selection of my dresses are available at the ‘My Second Floor Boutique‘ in Kuwait. Am so happy and glad about this collaboration, it’s amazing when I think about the fact that my dresses are available so far away from Romania. It was certainly .... read more
Jasmina is a lovely girl I met through a friend, she helped me out when I most needed it, at the fash expo I had this year, by modeling for me. She is tall and gorgeous and an amazing person, so I was very excited when she told me to make her an engagement dress. .... read more
I still have a lot of work to do, lots of prom an wedding dresses to cut, sew and finish and I love it! I get to learn so much about the practical work that needs to be done in fashion; you learn a lot when you experience work with different kinds of fabrics and .... read more
Yellow silk pleated dress with voluminous sleeves, custom made for Ioana. Red cotton gauze one shoulder pleated dress, made for Oana; lavender dress with pleats at the bust, made for Beatrice. Custom made Josephine necklaces. Cotton silk grecian-inspired, dusty-pink one shoulder dress, custom made for Andreea. And detachable bows to match and be worn wherever .... read more
For a while now, you can find selected items of my work also in the online store Spot Gallery. Casual & comfortable knitted wrap jackets and a couple of spray painted lace dresses. Can not wait to send them more. Have fun shopping!
First of all: I am hiring! So, if you know seamstresses located in Timisoara looking for a full time job, let me know. Or better, tell them to send their CV at diana[at]sofashon.com. If I will not find somebody to help me soon I will go c r a z y soon. Golden spray painted tutu .... read more
Ludmila told me last week that I have to name my new mannequin, so I’ll call her Francesca – my middle name (was named after my grandmother who was German). Nobody ever called/calls me like that – it was too hard for my younger sister to pronounce when she was little, a lot of people .... read more