Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
This Saturday we are having the shooting for the new collection for this fall, so expect lots of wool coats and beige cream colors. I am still working with Andi, of course, for the photography, with Florina – Josephine for the jewelry, with Anca Buzea for the make-up, Jenczi for the hair, so the team .... read more
I made all these casual shift dresses for Paula to wear this fall/winter season. I chose either jersey or a more thicker fabric, in lots of different colors, to be more appropriate for colder weather. I styled them here with the only waistbands I had around, but they can be worn, of course, with any .... read more
Besides all the work with the pattern cutting and sewing, fittings, clients and the new collection, it is so much fun to do a styling post about how I’d style and wear a few of the dresses that I recently made with different pieces of jewelry. I was looking around online and checked out ShopNBC. .... read more
Flo in an emerald green jersey sweater and a beige fur vest; beige/grey silk pleated bustier dress for Alexandra. One shoulder beige chiffon silk draped dress with ruffles on the side custom made for Adela; the waistbands are separate. Black embroidery silk gown with a thigh-high slit and skin colored silk lining at the waist. .... read more
I finally got to post the pictures from Octavia’s engagement. She is wearing a silk ivory pleated dress that has a purple waistband and a beige shantung jacket on top. It’s funny that I am actually doing it today because it’s also her wedding day. They are probably celebrating as I type and I hope .... read more
From now on you will be able to get my work also from the Atelier Aiurea store in Bucharest. I am posting below a few of the items I sent over recently (14 items including the ones pictured here). The address of the store is Str. Covaci nr. 19 (colt cu Str Sepcari), Bucharest, Romania. .... read more
Alexandra in her custom made strapless beige lace dark grey ruffle dress. Oana in her custom made black stretch-silk one shoulder gown. Diana in her signature blue degrade dress, second version. Leontina in her lilac short draped dress and her emerald backless gown below: Leontina wore both dresses at her friends’ wedding where she was .... read more
Claudia Marcu contacted me one day because she wanted to take pictures of my dresses and I was, of course, open to collaborating with her, so she cam over with her singer friend Laura (photos above) and I opened the attic above the atelier for them to have a bit of fun taking photographs of .... read more
A lot of people told me recently to get all my collections/work in one place, for a better browsing. I used to have a gallery where you could view all my work, but since we had some problems with the website server that gallery does not work anymore, therefor I decided to make a new .... read more
Alexandra wearing a beige silk chiffon dress with buttons at the cleavage and a halter neck strap with a ruffle detail at the back. Maria in her pistachio colored pleated bust gown. How amazing does this color look on her? Love love love! Elena in a turquoise and navy printed chiffon gown with a navy braided waistband. .... read more