Dresses from my spring 2009 collection, I tried them on yesterday to see their fit. Next week they will be available at the Ummagumma store in Bucharest. Happy spring dearest So Fash’on readers! Baby-doll dress made from pure silk, with straps and zip closure at the back, from the same collection, also available in a .... read more

Ligia Carabet is a friend of mine and a fellow designer from Timisoara. She just had a fashion show of her collection “Mille Feuilles” in Bucharest, at the ‘Soirees de la Mode IV’ event. The above pics are my favorite pieces from her collection. Do click here to see all the photos from the show .... read more

Article about me and my work in April’s issue of Cosmopolitan. DBD bolero used in the April issue of Unica. The press and appreciation I got this past month from journalists working at both local and/or national publications and TV stations was amazing. I am beyond grateful to be featured in the latest issues (April) .... read more

Florina (above) and me (below) wearing tulle and silk flower headbands from her latest collection ‘Les Fleurs De Josephine‘. It’s always great to have friends who work in the same industry like you do (fashion in our case) . First of all because you can exchange goods, for example I can wear whatever jewelery I .... read more

Two classically pretty bridesmaid dresses in fresh, fell-good colors for spring. Recently, I had a few dress-orders for weddings and got to think more about it. You wear them on that special day and afterwards one shoves it in the closet, forgetting about it. I am not talking about the wedding dress, but the bridesmaid .... read more

‘Les fleurs de Josephine‘ by Florina Erimescu. Click to enlarge. ‘Les fleurs de Josephine‘ is Florina Erimescu’s new collection of pretty flowers for pretty mademoiselles, which can be worn both as brooches or on a headband (each one can be ordered either way), made from silky fabrics and tulle attached on a cotton base. The .... read more

I’m happy to invite you all to a special event tomorrow: the launch of Josephine‘s new jewelery collection. Florina Erimescu, Josephine’s designer, chose to have an online launch tomorrow, on 3 blogs simultaneously to present the lovely pieces to you. So stay tuned!