Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
This year for my sister’s birthday we took a trip to Budapest to see Rihanna in concert. Flo is a big fan, we grew up with her music and although I mostly listen to different types of music right now, I enjoyed the show a lot. And I wanted to share a few pics of .... read more
The day after tomorrow starts the Romanian Fashion Bloggers event called ‘Creezi Sau Donezi’ where you can go and buy stuff from Romanian designers with all proceedings going to charity, or you can have fun creating Christmas tree decorations and hand-made jewelry to be sold at the event. Unfortunately I cannot go to Bucharest on this .... read more
Every girl dreams of her wedding day, of her dress and cake, flowers and music. But when it comes to planning a wedding, all the details that need to be established can overwhelm the to-be bride. I never thought that you need to think of so many specific details when it comes to planning your .... read more
I absolutely love online social networks. I love to post my work online and to get in touch with my readers, get to know their opinion, thoughts and feelings about things I personally adore. As you all know by now, I also absolutely love accessorizing my dresses with jewelry that I stumble upon in this .... read more
Sorin and Stefan are having a typography expo this Saturday, 6PM, in Bucharest at the Friends Advertising Offices. They collaborated on the Trisec Fonts - Organic, Conservateur, Metallic. I will see you there!
I met Dana at the MGB event about two or three years ago, she was very open and friendly and she loved my dresses. She tried on a couple of them and I photographed her and posted the pictures on the blog. After that we met several times at other similar fashion events where she .... read more
This Saturday we are having the shooting for the new collection for this fall, so expect lots of wool coats and beige cream colors. I am still working with Andi, of course, for the photography, with Florina – Josephine for the jewelry, with Anca Buzea for the make-up, Jenczi for the hair, so the team .... read more
The people over at Vichy contacted me recently for a testing of their foundation types and for a sponsored contest for all of you, my So Fash readers. I asked my sister to help me test the products and write the reviews below. We are no make-up experts, so the comments below are purely from .... read more
This Friday Shorts Up is happening again and I am actually a partner, as I created an ‘Alice In Wonderland’ outfit for the event. I can’t wait to post the pic of the outfit. It’s light blue and innocently pretty, of course. Alice will have the rabbit with her, so I’ll see you there, at .... read more
Josephine accessories. Our guests got one of these Prospero muffins in their gift bags: …and a tiny cute Reverto soap. Looks from my new collection (that I will post in a couple of hours ) Me, at our after party, wearing nothing but a black Josephine headpiece. Click to see more pics below.