Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Most people know by now that I had a tiny accident a week ago and that now I have to stay in bed for a month with my foot looking like this: It was night and I wasn’t careful because I was arguing with someone on the phone while looking for the street name and .... read more
My sister, Florina, is coming over whenever she finishes her courses to help out. She really is such a fast learner and a funny person. Hopefully in a couple of years she will manage the financial and business part of the company so I can concentrate more on creation and production. One of the rooms .... read more
The store Newelle moved it’s location a while ago and I just wanted to let you know that I sent over a few dresses from the Resort collection, so if you are from Constanta or if you are taking a late vacation there, you can go by and look at their lovelies. The new address .... read more
I know I should be more present with the posting on the website, but I had so much work to do these couple of weeks that I worked like 12 hours a day, most days. Still a lot of wedding work and dresses for special occasions to do. Also, this weekend we are moving our .... read more
There is a new sweet shop in town called Prospero ‘Delicii’ right across the Boavista hotel in Timisoara. Me and Florina usually stop by to get coffee when running our daily errands, but there are those times when we can’t resist them temptations like the one pictured below. Delish. Oh, when enjoying sweet things one .... read more
A couple of weeks ago I was invited as a guest at the TVT89′s morning TV show called ‘Buna Dimineata’ and you can see the footage below. Adi, the host of the morning show, was very nice and curious about my work as a fashion designer and how I got to do what I do .... read more
Marilena from the TVT89 tv show called ‘Viata In Roz’ and her crew were present at the photo shoot (at Andi‘s studio) we did a couple of weeks ago for the Resort 2010 collection presentation. Enjoy the footage above!
Thank you Andi.
Josephine jewelry for my Resort collection. Love turquoise for the summer. Looks so fresh, no? My favorite two prints for this summer and variations below. This is how the worktable looked before we left for Valiug for the presentation. Painted letters that we’ll apply on the door of the workplace and spray painted attachable flowers. .... read more
Me and my Pepsi banner, wearing a turquoise Josephine necklace. The finale of the presentation (left) and a view from where it took place. It actually hurts to see that amazing view right now, as I would have loved to spend more time there. I had only one vacation day this year, the Sunday right .... read more