Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Navy silk princess pleated dress made for Marina. In the end it also had some crocheted details attached on one shoulder. Does it not look amazing with the Josephine neck-piece that I had lying around on my dress form? Match made in fash heaven. Black&burgundy wool wrap jacket with a fabric belt at the waist .... read more
In a couple of weeks I will have a fashion exhibition with the Inspired By Sculpture sketches and real clothes made by me, at the Art University here in Timisoara. I asked my friends Smaranda Moldovan and Letitia Boboc for support and I invited them to exhibit some of their work too, meaning drawings and .... read more
Our Christmas Party was great, we had a lot of fun and hopefully I’ll get to post the pictures soon. Until then above are a few pictures from out atelier before the party, a few Christmas decorations that we created; we also had candles and it was snowing so beautifully outside! Cristina wearing a burgundy .... read more
A preview from the shooting Andi did with me. I am wearing this wrap jacket and a black pleated dress, that I of course, made myself. Can’t wait to get my hands on all the RAW’s. PS: I know my hair is getting quite long, but my hair stylist, Diana Nemes, decided I let it .... read more
White degrade fringe dress. Available by special order (by mail) also in black and red. Blue cobalt silk dress with a cowl neck and Josephine accessories. And my sister Florina trying on the sample white fringe dress. Leontina trying on two dresses a couple of days ago when she visited us at the atelier, a .... read more
Me and Florina are happy to invite you to our own Fash Cocktail Christmas Party, at our atelier in Timisoara, on Saturday, 19.12.2009. Anyone can come and have a good time socializing, drinking champaign, enjoying our clothes and accessories. We felt that such a fashion event is really missing here in Timisoara so we decided to .... read more
Mine and Florina’s (Josephine) studio/atelier/workspace/showroom. You can visit us here, in Timisoara, Romania, everyday from 9AM to 9PM. For visits/appointments and the address do send me an email at diana[at]sofashon.com I usually work on Saturday also, but today I was alone at the atelier and decided to clean up a bit. We have two rooms, .... read more
Florina Erimescu and me, both wearing stuff I made of course. I traveled a lot to Bucharest this year, it takes about 8 hours to get there from Timisoara by train and it’s extremely exhausting and tiring. Besides the fact that you can not really sleep well at night, the city itself is a too .... read more
Me, Florina, Andi, Soso, Bebe and the two models, Flavia and Miru went on location, somewhere outside TImisoara, for a photo shoot yesterday. It was extremely cold and a lot of mud around, but we managed to get some good photographs with the girls wearing the coats that I made last week and headpieces from .... read more
So I finished the doll for Unicef yesterday and first I wanted her to be a Gothic princess but she turned out to look more of a cute queen, right? She wears a black lace dress with the top part made of faux leather with metallic details. The eyes and the lips are also hand .... read more