Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
This jacket is made from 5cm thin vertical layers of sequins, sewed together on a black cotton jacket base. I custom made it for Gabriela and I can say that sewing it actually made me sweat quite a bit. Was harder than I thought but I love hoe it turned out. Black sequin jacket and .... read more
You probably noticed that So Fash’on was not working right recently and I sincerely apologize for that, but now everything is working perfectly again. We did a much needed maintenance and data-base update and now I am ready to blog again. I was working on orders a whole lot all this time actually, that means that I’ll .... read more
This Thursday, 7PM at the Cafe Business in Timisoara, I will talk about my work. Babylon Consult organize these business networking meetings and I was happy to accept their invitation. If you want to attend, you can find more info here. Also, yesterday Andi took some photographs of my closet and my favorite items for .... read more
I know I only posted the previous pictures of our new showroom/atelier at night, so this morning I took more photos. I just wanted to share. This is the result of about 2 years of hard work, no personal life whatsoever and extreme determination – mine and Florina’s of course. We are extremely excited right now and .... read more
Catalin interviewed me for the latest issue of Ambition about what kitsch means for me. Well, I am pretty open minded when it comes to fashion and I’d really wear a lot of over the top outfits, so the conclusion is that it’s not about what you wear, but how you wear it. I know I .... read more
Me and Florina have been telling everybody about our new showroom/atelier/workspace and how busy we were the last couple of days with the moving. There is still some work to be done tomorrow, but I could not help myself and I took a few snap shots to share with you. It is 11:58PM and I .... read more
Me (on the left) with Coca Zaboloteanu and Mihaela Tarhuna at a fashion fair a long time ago. Found the pic on Facebook. Love it!
Finally had 30mins to print screen and post the Manage This interview (February 2010 no. here). Big ‘thank you‘ to Loredana Costina. I really like how the article turned out & I love her choice of a dress from my last collection to feature in the article. And she actually finished it for my birthday earlier .... read more
Besides the work for the orders that I do right now, I try to squeeze in some work for the next collection – summer 2010. I know I am one season behind with the collections, but right now it works Ok this way, as I do not go to international trade shows yet. And also, .... read more
Above are two videos from my ‘Drawings, Sculpture, Fashion’ exhibition that took place a month ago at the Art University here in Timisoara, the first one is an intro for the show and the second one is an interview from TeleU. Enjoy!