Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Davina looked and walked amazingly at my ss2011 collection presentation last Sunday at Ponton Casa Baraj – Valiug. Flavia made the constructed silk flower that you can see in the back. Big ‘Thank you’ to her! This was the setting: These were the dresses: These were my lovely models: This picture is very special to .... read more
Flamy took these photographs documenting my work for a school project a while ago (she studies photo-video). I love how they turned out. It is just a usual working day at the atelier, sewing… …fitting dresses… …pattern cutting: They don’t call me a workaholic for nothing. )
Mari wearing a red one shoulder gown, me in a black cotton one shoulder dress and cardigan, Florina in a cotton black lace dress and cardigan, Rebeca in a turquoise embroidery silk dress, Paula in a navy silk gown and Alexandra in a Grecian inspired grey and mint silk dress with embroidery at the waist. Last .... read more
I still have a lot of work to do, lots of prom an wedding dresses to cut, sew and finish and I love it! I get to learn so much about the practical work that needs to be done in fashion; you learn a lot when you experience work with different kinds of fabrics and .... read more
I love the weather right now. It feels like spring. It surely looks like it every morning that I come to work and see the rays of sunshine coming through our atelier windows. We also have lots of flowers around right now which we love. The flats with flowers are my feet, the other ones are Florina’s. .... read more
Pretty orchids in our atelier. Miruna and I work on a project right now. I am creating a small collection inspired by letters for her book – she will launch it this summer – and we did the photo shoot for the cover last weekend at our studio. She is wearing a little black DB dress. You’ll .... read more
We got a new mannequin, we ordered it online and it came at the atelier today. I have to search for my black wig for it to have the complete DB look but I love how it looks, pretty face & perfect lips, right? I wanted one since I started making clothes and I can’t .... read more
Andi Popescu photographed me a while ago for the ‘Pe Tocuri’ magazine. I am wearing a black&white printed dress that I made myself and this Josephine black pearl necklace that Florina custom made for me. <3<3<3 it! I can not wait to show you all the pics we took, including some of my favorite clothing .... read more
This jacket is made from 5cm thin vertical layers of sequins, sewed together on a black cotton jacket base. I custom made it for Gabriela and I can say that sewing it actually made me sweat quite a bit. Was harder than I thought but I love hoe it turned out. Black sequin jacket and .... read more
You probably noticed that So Fash’on was not working right recently and I sincerely apologize for that, but now everything is working perfectly again. We did a much needed maintenance and data-base update and now I am ready to blog again. I was working on orders a whole lot all this time actually, that means that I’ll .... read more