Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
Yellow silk pleated dress with voluminous sleeves, custom made for Ioana. Red cotton gauze one shoulder pleated dress, made for Oana; lavender dress with pleats at the bust, made for Beatrice. Custom made Josephine necklaces. Cotton silk grecian-inspired, dusty-pink one shoulder dress, custom made for Andreea. And detachable bows to match and be worn wherever .... read more
For a while now, you can find selected items of my work also in the online store Spot Gallery. Casual & comfortable knitted wrap jackets and a couple of spray painted lace dresses. Can not wait to send them more. Have fun shopping!
First of all: I am hiring! So, if you know seamstresses located in Timisoara looking for a full time job, let me know. Or better, tell them to send their CV at diana[at]sofashon.com. If I will not find somebody to help me soon I will go c r a z y soon. Golden spray painted tutu .... read more
I love the weather right now. It feels like spring. It surely looks like it every morning that I come to work and see the rays of sunshine coming through our atelier windows. We also have lots of flowers around right now which we love. The flats with flowers are my feet, the other ones are Florina’s. .... read more
Ludmila told me last week that I have to name my new mannequin, so I’ll call her Francesca – my middle name (was named after my grandmother who was German). Nobody ever called/calls me like that – it was too hard for my younger sister to pronounce when she was little, a lot of people .... read more
Ioana, in a dress I made for her a while ago, with Claudiu – mauVErt – and Ludmila Corlateanu at a recent fash event. <3 Hilda Monica Miller in a grey tulle multinational DB dress. I have no idea if this cream silk top is made by me but I remembered I made the one below about .... read more
Pretty orchids in our atelier. Miruna and I work on a project right now. I am creating a small collection inspired by letters for her book – she will launch it this summer – and we did the photo shoot for the cover last weekend at our studio. She is wearing a little black DB dress. You’ll .... read more