Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
We got a new mannequin, we ordered it online and it came at the atelier today. I have to search for my black wig for it to have the complete DB look but I love how it looks, pretty face & perfect lips, right? I wanted one since I started making clothes and I can’t .... read more
Andi Popescu photographed me a while ago for the ‘Pe Tocuri’ magazine. I am wearing a black&white printed dress that I made myself and this Josephine black pearl necklace that Florina custom made for me. <3<3<3 it! I can not wait to show you all the pics we took, including some of my favorite clothing .... read more
A new Yoplait campaign started (’5 Minute De Placere’) and you can win one of the 5 DBD wrap jackets that I created especially for them, or other delish items that you can find in their virtual store. Have fun browsing and ‘Guten Appetit’. Hounds-tooth printed wool wrap jacket with a flower printed silk lining and .... read more
This jacket is made from 5cm thin vertical layers of sequins, sewed together on a black cotton jacket base. I custom made it for Gabriela and I can say that sewing it actually made me sweat quite a bit. Was harder than I thought but I love hoe it turned out. Black sequin jacket and .... read more
You probably noticed that So Fash’on was not working right recently and I sincerely apologize for that, but now everything is working perfectly again. We did a much needed maintenance and data-base update and now I am ready to blog again. I was working on orders a whole lot all this time actually, that means that I’ll .... read more
This Thursday, 7PM at the Cafe Business in Timisoara, I will talk about my work. Babylon Consult organize these business networking meetings and I was happy to accept their invitation. If you want to attend, you can find more info here. Also, yesterday Andi took some photographs of my closet and my favorite items for .... read more
My friend, Alex, is having a painting exhibition next Friday. The opening is at 7PM @ Carturesti in Timisoara. Can not wait to see his work and also what he’ll wear, as he has great style. Hopefully I won’t forget my camera and be back with pics from the event. If you are in Timisoara .... read more
I know I only posted the previous pictures of our new showroom/atelier at night, so this morning I took more photos. I just wanted to share. This is the result of about 2 years of hard work, no personal life whatsoever and extreme determination – mine and Florina’s of course. We are extremely excited right now and .... read more
Catalin interviewed me for the latest issue of Ambition about what kitsch means for me. Well, I am pretty open minded when it comes to fashion and I’d really wear a lot of over the top outfits, so the conclusion is that it’s not about what you wear, but how you wear it. I know I .... read more
Me and Florina have been telling everybody about our new showroom/atelier/workspace and how busy we were the last couple of days with the moving. There is still some work to be done tomorrow, but I could not help myself and I took a few snap shots to share with you. It is 11:58PM and I .... read more