Follow the journey to building my clothing label - fabric shopping, pattern cutting, fittings, collections, photo shoots, runway shows - let's have fun with fashion and see what goes on behind the scenes: from an idea to a dress there is a long, but extremely rewarding way to go.
The adorable Flori from Chicanos contacted me a while ago about making her a dress for the show she had on stage at this year’s Callatis Romanian music festival. She gave me a lot of freedom regarding the design of the dress and I am thankful because of that. I knew I wanted to make .... read more
Click to watch the footage that aired on the Antena 1 news about me and Florina and our work. The Antena 1 footage is online for a couple of days now, but I did not have the time to post the link, so here it is! I also made some screen shots because I liked how they .... read more
We made the photos for the Resort 2010 collection look book yesterday evening and had lots of fun doing it. Carla Nemes, my lovely intern, was my model for this collection, Andi Popescu – my favorite photographer took the pictures at his studio, Florina Erimescu made the Josephine jewelry for the collection and the shoes were .... read more
This is the fall collection lookbook that will get printed for the runway show next Saturday. Can not wait to actually see how they’ll look like printed. Also, tune in today or tomorrow on Antena 1 to watch the news, as there will be a story about me and about Florina, as they came by .... read more
My dear sister, Florina, started helping me with the work as she is on summer break from University. She actually learns really fast and I cannot wait for her new school year to start for her to help me part-time every day. Yey! Stefania wears this cream silk Diana Bobar dress at what seems to .... read more
A Diana Bobar babydoll top/short dress in the July issue of The One magazine, on an editor’s picks page. More about me in Shopping Report. My dresses are the ones on the first top row. Cute article about me and Lala in the July issue of the Romanian Forbes magazine. No, I am not afraid .... read more